Bachelor of Science with a major in Marketing
KEN BLANCHARD COLLEGE OF BUSINESS
Competition is intense for careers in the marketing industry. Your education must reflect core marketing competencies that businesses are looking for. Students with a broad liberal arts foundation and a keen understanding of marketing concepts will excel as they move into their careers.
A Bachelor of Science with a major in Marketing from Grand Canyon University will give you the edge you need in a competitive job market. Students will take an extensive look at current trends in consumer buying habits, marketing strategies, and effective business practices, while simultaneously improving their communication, technological skills, and ethical understanding of the business world.
Business Core Courses
ACC 211 Financial Accounting 3 credits
ACC 212 Managerial Accounting 3 credits
BUS 251 Business Statistics 3 credits
BUS 307 Business Communication 3 credits
BUS 310 Business Law I 3 credits
BUS 318 Ethical Issues in Business and Society 3 credits
BUS 406 International Business 3 credits
BUS 418 Entrepreneurship 3 credits
BUS 480 Strategic Management 3 credits
ECN 201 Macroeconomics 3 credits
ECN 202 Microeconomic Principles 3 credits
FIN 301 Fundamentals of Business Finance 3 credits
MGT 301 Principles of Management 3 credits
MGT 310 Production and Operations Management 3 credits
MKT 301 Principles of Marketing 3 credits
SYM 180 Computer Information Systems Modules 3 credits
SYM 301 Principles of Information Systems 3 credits
B.S. with a major in marketing core courses:
MKT 302 Buyer and Consumer Behavior 3 credits
MKT 304 Promotion and Advertising 3 credits
MKT 305 Market Trends and Issues 3 credits
MKT 425 International Marketing 3 credits
MKT 440 Marketing Research and Reporting 3 credits
MKT 480 Marketing Management 3 credits
Two electives from the following:
Business 315 Business Law II 3 credits
BUS 411 Internship 3 credits
BUS 429 International Business Practicum 3 credits
MKT 303 Sales and Sales Management 3 credits
MKT 409 Retailing and e-Tailing 3 credits
A key focus of the training offered by Ken and his associates is that of ethics. In an era in which major companies are stumbling and even failing because of breaches in ethical conduct, this emphasis is more timely and relevant than ever. Managers, employees, shareholders and customers are all negatively impacted by oversights in this important area.